Extreme Sports Newswire
1 - Procter & Gamble Announces Partnerships with U.S. Olympic Athletes
CINCINNATI-(Business Wire)-September 29, 2009 - Procter & Gamble (NYSE: PG) announced today a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver. This announcement comes shortly after P&G and the United States Olympic...
2 - Verizon Wireless Becomes a Presenting Sponsor of PRCA Xtreme Bulls at Oklahoma State Fair®
OKLAHOMA CITY, Okla.-(Business Wire)-September 24, 2009 - Verizon Wireless, the leading wireless company with the nation’s largest and most reliable wireless network, is a proud sponsor of the Professional Rodeo Cowboys Association (PRCA) Xtreme Bulls Tour at the Oklahoma State Fair®. This...
3 - Hanesbrands Inc. and Its Champion and Duofold Apparel Brands Launch Mount Everest Expedition to Test Innovative Apparel and Inspire Others to Achieve Their Own Everest
WINSTON-SALEM, N.C.-(Business Wire)-September 23, 2009 - Hanesbrands Inc. announced today that its Champion and Duofold apparel brands are going to the top of the world, leading a Mount Everest expedition to drive brand awareness and showcase the company’s research and development innovation and...
4 - Hanesbrands Inc. to Announce Mount Everest Expedition; Partnership with International Mountaineer
RALEIGH-DURHAM, N.C.-(Business Wire)-September 23, 2009 - Hanesbrands Inc.: WHAT: Hanesbrands Inc. and its Champion® Athleticwear brand will announce the official launch of Expedition Champion and their partnership with international mountaineer Jamie Clarke – a partnership in innovation...
5 - Jump for the Cause and Perris Valley Skydiving Center Host Wounded Warriors
LOS ANGELES-(Business Wire)-September 21, 2009 - Jump for the Cause (www.jumpforthecause.com) will be celebrating the nation’s wounded warriors on Wednesday, September 23rd, at Perris Valley Skydiving Center (www.skydiveperris.com), Perris Valley, CA. The two organizations will host a dozen...
6 - Orange 21 Inc. Receives Letter From Nasdaq Regarding Failure to Meet Minimum Bid Price
CARLSBAD, Calif.-(Business Wire)-September 17, 2009 - Orange 21 Inc. (NASDAQ:ORNG), a leading designer, producer and distributor of sunglasses, snow and motocross goggles, and branded apparel and accessories for the action sports, motorsports, snowsports and youth lifestyle markets, announced...
7 - Auburn Century Announces Cyclists Set to Tackle America’s Toughest Time Trial
AUBURN, Calif.-(Business Wire)-September 10, 2009 - This weekend some of America’s best road riders will tackle the toughest time trial in America at the 6th Annual Wildest Ride in the West. The Iowa Hill Time Trial is just short of two miles in length and features 20% grades. Just one aspect of...
8 - MMA Star Todd Duffee Leads Born Stronger™ Fight Team with the Fastest Knockout in UFC History
IRVINE, Calif.-(Business Wire)-September 4, 2009 - MMA (Mixed Martial Arts) fighter Todd Duffee, in his UFC (Ultimate Fighting Championship) debut, knocked out favorite Tim Hague in just seven seconds — taking him into the record books with the fastest KO in UFC history. Duffee joins the ranks...
9 - New England’s Most Thrilling Zip Line Tour is Now Open
CHARLEMONT, Mass.-(Business Wire)-September 3, 2009 - Berkshire East Canopy Tours (BECT) has launched its third and longest zip line course, featuring two lines X1-2300' and X2-2600', spanning the picturesque valley between the Berkshire East Ski Area in Charlemont and a mountainside in the...
10 - Westmill Distribution and High Sky, the Long Time Distributor of DADA Apparel and Footwear in Asia, Reach Worldwide Footwear and Apparel Licensing Deal Excluding North America
TAIPEI, Taiwan-(Business Wire)-August 28, 2009 - Westmill distribution announces they have reached a worldwide license agreement to produce and distribute DADA Footwear and DADA apparel excluding North America. Westmill has been a marketer and distributor of USA brands to Asia for over 14 years...
11 - Squash Exhibition Match: South Africa's #1 ranked Steve Coppinger To Battle USA's #2 ranked Gilly Lane
-(Business Wire)-August 27, 2009 - Life Time Fitness, Inc. (NYSE:LTM): WHAT: Squash Exhibition Match Steve Coppinger (RSA) vs. Gilly Lane (USA) WHEN: Sunday, August 30, 2009 11:30 AM WHERE: Vernon Hills Life Time Athletic 680 Woodlands Parkway Vernon Hills, IL 60061 WHY: Vernon...
12 - SPEED™ Partners with Rising Star Jessie James to Promote Holiday ‘Dream Ride’
CHARLOTTE, N.C.-(Business Wire)-August 19, 2009 - Just days after the release of her self-titled debut album, Mercury Records recording artist Jessie James was in a South Florida studio shooting promotional spots for SPEED, the adrenaline-packed, FOX-owned cable television network known for its...
13 - Socialwise, Inc. Adds Action Sports Industry Veteran to Drive BillMyParents into the Multi-Billion Dollar Teen Action Sports Market
SAN DIEGO-(Business Wire)-August 19, 2009 - Socialwise, Inc. (OTCBB: SCLW) today announced the appointment of Mark Miller, former Senior Vice President of DC Shoes and action sports industry veteran to the company’s Board of Advisors. In this role, he will use his extensive network of online...
14 - Artist-Surfer Launches Monumental Book & Exhibition Project in Wake of Copyright Infringement Lawsuit
NEWPORT BEACH, Calif.-(Business Wire)-August 18, 2009 - Noted artist and surfing enthusiast Robb Havassy announced today the pre-release and launch of “Surf Story,” an authoritative 444-page book and associated museum-scale exhibition featuring art and surf stories from 88 iconic, creative and...
15 - Regal Entertainment Group Offers X Games 3D: The Movie at 213 Locations
KNOXVILLE, Tenn.-(Business Wire)-August 14, 2009 - Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that tickets are on sale now for X Games 3D: The Movie in Digital 3D. Regal...
16 - Eastern Mountain Sports Turns to PlayNetwork for High-Impact In-Store Media Experience
REDMOND, Wash.-(Business Wire)-August 13, 2009 - PlayNetwork, a global leader in providing integrated media experiences for businesses, today announced Eastern Mountain Sports has selected PlayNetwork to provide a custom audio and video solution for its flagship SoHo, Manhattan location to create...
17 - Tachyon™ Introduces the 2010 Tachyon XC
DALLAS-(Business Wire)-August 4, 2009 - Tachyon™, Inc., the premier innovator of durable, extreme helmet cameras, has announced the launch of its latest digital, mountable camera, the 2010 Tachyon XC Helmet Camera. The 2010 XC features a patented shockproof design, wide field of view, superior...
18 - Iconic Street Brand Vision Street Wear Relaunching Exclusively with Retailer Finish Line
ENGLEWOOD, Colo.-(Business Wire)-August 4, 2009 - Collective Licensing International is set to re-launch legendary skate brand Vision Street Wear® (VSW), just in time for Back-To-School. Vision Street Wear, easily recognized as one of the most original labels to emerge from the skateboarding...
19 - SportsMEDIA Technology Corporation Celebrates Providing 15 Years of State-of-the-Art Technology to ESPN’s X Games
DURHAM, N.C.-(Business Wire)-July 30, 2009 - Sports fans are gearing up for the Super-Bowl of action sports as X Games 15 kicks off in Los Angeles July 30 – August 2. As always fans are looking to the X-Games to produce an entertaining display of skills and thrills like nothing else in the...
20 - Doyouknowwhoiam.com Joins Mike Schultz as He Turns Tragedy Into Potential Triumph at the X Games
MINNEAPOLIS-(Business Wire)-July 28, 2009 - Doyouknowhoiam.com, the new contest-based social media site, is sponsoring motocross athlete Mike Schultz in the X Games. His race will take place July 31st and marks his continued return to the sport after a serious accident in December 2008. The...
21 - Soldier’s-Eye View of Battle Captured with POV.T
MARQUETTE, Mich.-(Business Wire)-July 28, 2009 - Video of an intense gun battle captured by an American soldier equipped with one of V.I.O.’s Point-of-View systems was featured in a report aired June 29th on NBC’s Nightly News. Correspondent Richard Engel was accompanying members of Viper...
22 - Rick Alden of Skullcandy Named Finalist in Entrepreneur Magazine’s Entrepreneur of 2009 Contest Presented by The UPS Store
PARK CITY, Utah-(Business Wire)-July 28, 2009 - Rick Alden, founder and CEO of Skullcandy, was recently named one-of-five finalists for the Entrepreneur of 2009 contest in Entrepreneur magazine presented by The UPS Store®, perhaps the most prestigious award bestowed upon entrepreneurs today. Now...
23 - HOT IMPORT NIGHTS Presents: Tuner Cars, Music and Girls…What’s Not to Like?
ORANGE, Calif.-(Business Wire)-July 21, 2009 - Digital Age Motorsports, LLC (DAMS) presents HOT IMPORT NIGHTS 2009 Tour (HIN Events). For the tenth stop on its 18-city tour, Hot Import Nights heads to Pleasanton, California on Saturday, July 25th from 4pm to 11pm at the Alameda County Fairgrounds...
24 - Special Guests to Join the High Flying Action in Knott’s “All Wheels Extreme” Stunt Show
BUENA PARK, Calif.-(Business Wire)-July 20, 2009 - Knott’s welcomes action sports athletes John Parker and Dennis McCoy to the “All Wheels Extreme” stunt show this summer. Fans will have the opportunity to meet these icons in between showtimes during special meet greet sessions in the Calico...
25 - Adrian Peterson Rules the Fantasy World: Cover Athlete for ESPN The Magazine’s Fantasy Preview Issue
NEW YORK-(Business Wire)-July 17, 2009 - With the start of football season a month away, ESPN The Magazine presents its fantasy preview, which offers 25 revelations to help fans top the leaderboard in their respective fantasy leagues. The first insight, in “Long Live the King,” details whether...
26 - Stars Come Out at Maloof Money Cup
The entire Maloof family was on deck Saturday as the competition heated up at the Maloof Money Cup presented by etnies and Monster Energy, the world’s greatest skateboarding championship underway through Sunday at the OC Fair & Event Center. Kobe Bryant, Warren G, E-40 and Snoop Dog, who...
27 - UnofficialSquaw.com Announces Formation of “The Kick-Ass Blasters” – Team of Sponsored Ski / Board Athletes
SQUAW VALLEY, Calif.-(Business Wire)-June 29, 2009 - UnofficialSquaw.com announced the formation of “The Kick-Ass Blasters” today. The company is sponsoring a team of skiers and snowboarders, all Squaw Valley locals. The team name is an homage to “Hot Dog… The Movie!” a 1984 film set in...
28 - Total Immersion Unveils First Augmented Reality Slot Machine, Created for Nike 6.0; Debuts at Dew Tour Nike 6.0 BMX Open Action Sports Event
LOS ANGELES-(Business Wire)-June 25, 2009 - It takes an innovative approach to make a brand stand out at an event where one action sports athlete after another defies the laws of gravity. As part of Nike 6.0’s commitment to innovative and rich brand interaction with action sports fans, augmented...
29 - Orange 21 Inc. Appoints Erik Darby as Vice President, Sales
CARLSBAD, Calif.-(Business Wire)-June 11, 2009 - Orange 21 Inc. (NASDAQ:ORNG) is pleased to announce the hiring of Erik Darby as Vice President, Sales. Effective immediately, Erik will direct all sales operations for the North American market. Mr. Darby comes to Orange 21 with a successful track...
30 - Orange 21 Inc. Announces Launch of the Dale Earnhardt, Jr. “Dirty MoTM” Signature Sunglass
CARLSBAD, Calif.-(Business Wire)-June 8, 2009 - Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sports, motorsports, snowsports and youth lifestyle markets, proudly announced today the launch of the Dale Earnhardt, Jr. signature sunglass...
31 - Life Time Fitness Collierville to Host VIP Celebration on June 11
-(Business Wire)-June 4, 2009 - Life Time Fitness, Inc. (NYSE: LTM): WHAT: VIP Celebration on Thursday, June 11, 2009, beginning at 6:45 p.m. for the new Life Time Fitness Collierville location. WHERE: 3470 Houston Levee Road Collierville, TN 38139 Phone number: 901-853-9393 WHEN...
32 - JBL Reaches New Heights with Pro Wakeboarder Dallas Friday
NORTHRDIGE, Calif.-(Business Wire)-May 27, 2009 - JBL Inc., a division of Harman International Industries, Incorporated (www.harman.com), today announced its sponsorship of professional female wakeboard champion Dallas Friday. Harman International will supply JBL equipment to support her 2009...
33 - Professional Bull Riders Ties Its Rope To Paid, Inc. For Fan Community, Web Site and VIP Experience Management
BOSTON & PUEBLO, Colo.-(Business Wire)-April 28, 2009 - The Professional Bull Riders, Inc. (PBR) knows that when its fans come to watch the “Toughest Sport on Earth,” they want to get nose to nose with a bull, face to face with the riders, and experience a live event unlike any they have...
34 - Orange 21 Inc. to Apply for Nasdaq Capital Market
CARLSBAD, Calif.-(Business Wire)-April 27, 2009 - Orange 21 Inc. (NASDAQ:ORNG) announced today that it is applying to transfer its Nasdaq listing from the Nasdaq Global Market to the Nasdaq Capital Market. Orange 21 no longer meets the continued listing standards for the Nasdaq Global Market...
35 - Maloof Money Cup Presented by etnies and Monster Energy Announces Top 36 Street Skaters
IRVINE, Calif.-(Business Wire)-April 23, 2009 - The Maloof Money Cup (www.maloofmoneycup.com) — the world’s greatest skateboarding competition airing on NBC and MTV2 this July — announces the top 36 street skaters who will compete in the 2009 event taking place July 10-12 at the OC...
36 - GIANTS LIVE Named Official Qualifying Tour for World's Strongest Man Competition
NEW YORK-(Business Wire)-April 23, 2009 - GIANTS LIVE (www.giantslive.net), an arena-based series of live strongman competitions, has been named the Official World's Strongest Man Qualifying Tour for 2009-2011. The first 2009 qualifying event will take place May 17 at the Mohegan Sun Casino Arena in...
37 - Ford Signs Exclusive Marketing Program with Bellator Fighting Championships and ESPN Deportes
LOS ANGELES-(Business Wire)-March 11, 2009 - Bellator Fighting Championships and ESPN Deportes announced today a sponsorship agreement with Ford Motor Company. The agreement names Ford as the exclusive sponsor in the automotive category for Bellator Fighting Championships, a 12-episode mixed martial...
38 - Fox Sports en Español Acquires Programming Rights for World Extreme Cagefighting®
-(Business Wire)-March 2, 2009 - Fox Sports en Español: WHAT: Fox Sports en Español announced today that it will deliver Spanish-language coverage of World Extreme Cagefighting® (WEC®), marking a significant expansion of its mixed martial arts content. WEC® is one of the world’s leading...
39 - Share the Asphalt with Champions, at Palm Beach International Raceway’s Palm Beach Driving Club
JUPITER, Fla.-(Business Wire)-February 26, 2009 - The newly redeveloped multimillion dollar Palm Beach International Raceway (PBIR), formerly Moroso Motorsports Park, now boasts the Palm Beach Driving Club (PBDC), the most exclusive and one-of-a-kind motorsports club in the Southeast. A luxury...
40 - Joey Logano Will Be at Petro Stopping Centers February 27th
N. LAS VEGAS, Nev.-(Business Wire)-February 23, 2009 - Petro Stopping Centers is proud to announce that the new Home Depot driver, Joey Logano, will be at the North Las Vegas Petro location on I-15 @ Exit 54, to sign autographs on Friday Feb 27th from 6:30 to 8:30 p.m. PST. Wrist bands for the event...
41 - Dude! Carl’s Jr. Happy Star Saved Rob Dyrdek’s Life
CARPINTERIA, Calif.-(Business Wire)-February 23, 2009 - More than 200,000 fans have watched the video of the Carl’s Jr.® Happy Star™ saving skateboarding legend Rob Dyrdek’s life. But that’s not the only thing this crazy duo has been up to. Here are some upcoming details on the Carl’s Jr...
42 - Orange 21 Inc. Announces Appointment of New Director
CARLSBAD, Calif.-(Business Wire)-February 19, 2009 - Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sports and youth lifestyle markets, today announced that Seth W. Hamot has joined its Board of Directors (the “Board”). On February 12...
43 - It’s NERF or Nothin’! Hasbro’s Iconic NERF Brand Celebrates Its 40th Anniversary
PAWTUCKET, R.I.-(Business Wire)-February 13, 2009 - Whether it’s partnering with some of the most notable athletes of the day or bringing a no-holds barred blaster experience to the video game environment, Hasbro, Inc.’s (NYSE: HAS) NERF brand continues to redefine both the sports and toy world...
44 - 365 Days and Counting: 24 Hour Fitness Looks Ahead to Vancouver 2010 Olympic Winter Games
SAN RAMON, Calif.-(Business Wire)-February 12, 2009 - With one year to go until the Opening Ceremony of the Vancouver 2010 Olympic Winter Games, 24 Hour Fitness, the largest privately-owned U.S. fitness chain and a health club industry pioneer, has begun plans to support Team USA’s efforts to...
45 - ExxonMobil Pledges $1.25 Million to Iditarod
WASILLA, Alaska-(Business Wire)-February 11, 2009 - The Iditarod Trail Committee today announced that ExxonMobil is expanding its support with a $1.25 million, multi-year contribution to sponsor the Iditarod and its Education Program. Stan Hooley, executive director of the Iditarod Trail Sled Dog...
46 - AbsolutelyNew Licenses Long Woody™ Skateboard
SAN FRANCISCO-(Business Wire)-February 11, 2009 - AbsolutelyNew, Inc., the consumer goods company that brings independent inventors’ best ideas to market, has secured a licensing deal for Erick Kirkland of Laguna Beach, CA. His Long Woody™ skateboard will be manufactured and sold by Alliance...
47 - Iron Dog Racers Safer with Iridium-Enabled Tracking Technology
CHANDLER, Ariz.-(Business Wire)-February 6, 2009 - Competitors in the grueling Tesoro Iron Dog snowmobile race will be in sight at all times during their 1,971 mile competition across the Alaskan wilderness, thanks to an Iridium®-enabled tracking system supplied by World Communication Center (WCC...
48 - ProElite Closes Deal with Strikeforce; Retires Showtime Debt
LOS ANGELES-(Business Wire)-February 6, 2009 - ProElite, Inc. (OTB:PELE.PK) said today that it has sold a portion of its EliteXC assets to Strikeforce®, its co-promoter for some of the biggest and most widely watched televised mixed martial arts (MMA) events on CBS and SHOWTIME®. With the deal...
49 - Palm Beach International Raceway (PBIR) Showcases Complete Transformation
JUPITER, Fla.-(Business Wire)-February 5, 2009 - The new owners of the former Moroso Motosports Park, now Palm Beach International Raceway (PBIR), have a blueprint for creating one of the world’s most innovative racing and entertainment venues. PBIR is now owned and operated by a team of car...
50 - Latham Marine Develops New Hydraulic Lift System
FORT LAUDERDALE, Fla.-(Business Wire)-February 4, 2009 - Latham Marine, a company that built its reputation with its hydraulic steering system and top-quality parts for the performance boat segment, is further expanding its line with a new hydraulic lift system. The lift will debut at the Miami...
51 - Research and Markets: Adventure Sport Physiology: A Thematic Approach is an Invaluable Guide for Undergraduate Students
DUBLIN, Ireland-(Business Wire)-February 3, 2009 - Research and Markets has announced the addition of John Wiley and Sons Ltd's new report "Adventure Sport Physiology: A Thematic Approach" to their offering. This unique textbook provides a thematic approach to adventure sports physiology based...
52 - Piranha Water Sponsored MMA Fighter Dan ‘The Outlaw’ Hardy UFC 95 Bout Less Than A Month Away
LAS VEGAS, Nev.-(Business Wire)-January 30, 2009 - Bebida Beverage Company (Pink Sheets:BBDA) announced today that the Company’s Piranha Water sponsored MMA Fighter Dan ‘The Outlaw’ Hardy has a scheduled bout that is less than a month away at UFC 95. Dan "The Outlaw" Hardy will make his second...
53 - First Annual World Record Summit Attracts Top Action Sports Athletes
LAS VEGAS-(Business Wire)-January 27, 2009 - This fall the World Record Summit 2009 (WRS) kicks off an annual feast for the senses with an exciting, live, first-of-its-kind event in Las Vegas, Nevada. Complete with record-setting motocross back flips, Megaramp big-air stunners, and the world’s...
54 - ESPN Consumer Products and Mattel Team Up For Authentic X Games-Inspired Toys
NEW YORK-(Business Wire)-January 22, 2009 - ESPN Consumer Products and Mattel, Inc. announced the launch of X Games-inspired toys – bringing the thrills and excitement of X Games skateboarding, snowboarding, Moto X and BMX competitions right to kids’ fingertips. Targeted to children age 8-12...
55 - ESPN and Quiksilver Resolve Lawsuit
NEW YORK & HUNTINGTON BEACH, Calif.-(Business Wire)-January 6, 2009 - ESPN, Inc. and Quiksilver, Inc. (NYSE: ZQK) announced today that they have resolved the trademark related lawsuits between the parties. "We are very pleased to have resolved this dispute and to begin working closely with...
56 - Cover Girl Vida Guerra Back for Second Season of SPEED™ Prime Time Original Livin’ the Low Life
CHARLOTTE, N.C.-(Business Wire)-January 6, 2009 - SPEED opens its 2009 season for prime time originals Jan. 20 with the return of Super Bikes! (8 p.m. ET) hosted by Hollywood stunt rider Jason Britton and Livin’ the Low Life (9 p.m. ET) hosted by Cuban-born cover girl Vida Guerra. In season four...
57 - Dubai Victory Team Boats Fly with SolidWorks
CONCORD, Mass.-(Business Wire)-January 5, 2009 - Dubai Victory Team is using SolidWorks® 3D CAD and SolidWorks Simulation design validation software to develop high-speed powerboats that will sustain the team’s reign as world champions. Fresh off of its 2008 Class 1 World Powerboat Championship...
58 - Masters Athlete magazine names Olympic medalist Dara Torres, 41, as the Euflexxa Masters Athlete of the Year
CHICAGO-(Business Wire)-December 18, 2008 - In its December issue, Masters Athlete magazine unveils the winner of the Euflexxa Masters Athlete of the Year Award — Dara Torres, the 41-year-old Olympic swimmer from Los Angeles, who won three silver medals in the Beijing Games and demonstrated...
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